Forge a business idea into a tested offer.
Describe the idea in your own words. Finery interviews you, asking only for what it could not work out, then writes names, positioning and a pitch.
What Finery is
Finery takes a business idea and forges it into an offer you can test: a name, a position, a pitch and the questions a buyer will ask, with launch checks beside them.
There is no form to fill in. You say what the idea is, and Finery asks only for what it could not work out. If you would rather not answer more, Finery assumes the rest and marks every assumption, so you can see what the Results rest on.
How it works
Workshop
Describe the idea: what it is, who buys it and what hurts today. Finery says what it understood and asks up to three questions at a time, until it has enough.
Results
Finery forges the idea. It writes names, positioning, a pitch and a question pack for each buyer. This can take a minute.
Checks
Each launch check shows what it found, with its source and date, or says why it was not checked. Checks are never legal clearance.
What you get
The Results are one document. Each part is a section of it.
- Names
- Candidate names for the offer.
- Positioning
- A primary positioning statement and an alternate.
- Pitch
- A tagline, and a pitch you can say in half a minute.
- CEO pack
- The questions a chief executive asks, with answers that trace back to what you said.
- CFO pack
- The questions a finance lead asks: payback, total cost and contract.
- Tech buyer pack
- The questions a technical buyer asks: integration, data and security.
- Checks
- Domains, EU trade marks, who already exists, search demand and UK companies.
You can comment on any section, and copy the whole document as Markdown.
Work from Claude
Finery is also a connector for Claude, so you can forge an idea without leaving the chat.
- Add to Claude copies the URL below and opens Claude's connectors. Choose Add, then Add custom connector, paste it, no sign-in.
- Start in Claude and describe your idea.
https://finery.dev/mcpPricing
You pay for each idea you forge. One credit forges one idea.
- One ideaEUR 9
- Five creditsEUR 40
Payment is not switched on yet. Nothing is charged during the early preview.